Bio

About Samantha Bailey

Samantha Bailey has been leading user-experience projects, directing teams and guiding professionals in their career development for over fifteen years.

My experience has run the gamut from startups to fortune-500 companies and I’ve been responsible for both business development and operations. I have a solid track record leading high-performance user-experience teams and am particularly adept at fostering teams with high rates of retention. While I am interested in all facets of user-experience, information architecture and usability are my passions.

For the past six years I’ve run my own UX consulting business and have partnered with other talented designers and student interns from Kent State University’s Information Architecture & Knowledge Management program to provide a full suite of user experience design services including heuristic evaluation, user research, information architecture, interaction design, and usability testing. In addition to consulting, I serve as an adjunct instructor at Kent State, teaching user & task analysis and advanced information architecture.

I played an integral role in growing the IA practice at Argus from start-up mode to mature practice.

As the first employee at Argus Associates, I was structural support on the ground floor when Lou and Peter wrote the Polar Bear book (also known as Information Architecture (IA) for the World Wide Web). Yes, I’ve been immersed with information architecture on the web since its inception as a modern discipline. I was a team player and manager growing the IA practice at Argus from start-up mode to mature practice. In my role as VP of Operations at Argus, I was responsible for the management and career development of 21 information architects and usability specialists.

As VP of Information Architecture during the First Union and Wachovia merger in 2001, I introduced a user-centered design methodology into the eCommerce organization. My team developed the information architecture for the new bank’s combined website serving four million online banking customers. After the launch of Wachovia.com we focused on continuous improvement of the website and utilized diverse methods including contextual inquiry, RITE (rapid iterative testing and evaluation) and FIDO (freehand interactive design offline) techniques in addition to traditional interface design methods. The success of the website contributed to Wachovia’s #1 rank on the American Customer Satisfaction Index 2001-2008.

During my tenure at Westlaw I supervised a quantitative eye tracking study for a Westlaw information product that led to design improvements generating a 10% increase in revenue for the product–annual increase of additional four million dollars in revenue.

In 2005 I was hired by Thomson West to lead the nascent usability practice for Westlaw, the premiere legal research product on the market. Westlaw’s user base of legal professionals includes the Department of Justice, the IRS and the US Supreme Court. With over 40,000 databases, our usability efforts focused heavily on search interface and search results design. During my tenure at Westlaw I supervised a quantitative eye tracking study for a Westlaw information product that led to design improvements generating a 10% increase in revenue for the product–which translated to four million dollars in additional revenue annually.

I am active in the UX field outside of office hours, serving as co-lead for a local UX Meetup group in Akron, Ohio, and providing irregular editing for the online journal Boxes & Arrows. As a founding member of the Information Architecture Institute (IAI), I served on the board during 2003 and 2004. I have been assisting with the IAI’s Job Board since its inception in 2002. I am a regular attendee of the Information Architecture Summit, and served as co-chair for the tenth annual event in Memphis, 2009.

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